Writer Prof Rita dies on DD Kashir’s live program

Srinagar: A leading educationist and writer, Prof Dr Rita Jitendra on Monday died in the studios of Doordarshan Kendra Srinagar while speaking in a live broadcast of Good Morning J&K program.

Medical Superintendent SMHS hospital, Dr Saleem Tak told Kashmir Reader that she was brought dead and have died due to sudden cardiac arrest.

“The cardiac arrest may have taken place due to heart arrhythmia which is an abnormal heart beating,” he said.

“We have completed the legal formalities and handled over the body to her family,” MS said.

As per the producer of the program Tanveer Mir Prof Rita suffered a sudden choke and collapsed.

“It was around 8.28 am when she suddenly stopped talking and collapsed. When we shifted her to SMHS hospital, doctors declared her brought dead. Its shocking for us as its first incident in the Doordarshan history when any guest died in a live program,” he said.


Zahid Mukhtar, one of the senior writers and artists was hosting the show with a young co-host.

“As part of the TV profession we managed run the whole program to keep the broadcast uninterrupted. But we are very saddened with this incident and we pray for the departed soul,” the Producer said.

Prof Rita Jitendra was an Educationist, artist, writer, social activist and former Secretary of J&K Academy of Art, Culture and Languages.


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